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After meeting at university, Creative & Marketing Director Lee Bloor and Retail & Operations Director Matthew Lucian founded Lavish Alice upon graduation, marking the beginning of a pioneering 10-year-working relationship. In that time, the dynamic duo - who live and breathe their label – have created a trail- blazing brand that is renowned in the fashion-sphere for establishing trends and setting the bar for premium, innovative and original fashion.

Boasting an impressive list of fashion industry contacts, Lee and Matthew work with a plethora of leading international stylists, celebrities, blogger influencers, journalists and photographers including the acclaimed Rankin, famed for his work with everyone from the Queen of England to the Queen of Pop.

Dressing global style icons including Gigi Hadid and Kendall Jenner in Lavish Alice, Lee and Matthew are accomplished in collaborating with key tastemakers. Their drive and vivacity is pivotal to making Lavish Alice the industry power player it is today.

Matt & Lee x



"From illustration to construction, each garment in every collection is individually designed."

Contemporary, minimal and modern designs embody the Lavish Alice handwriting, striking a perfect balance between sexy and directional dressing. Bridging the gap between high-street and high-end fashion,
the brand has a distinctly British sensibility, and draws inspiration from international catwalks,street style and timeless classics to create stand-out pieces for the urban woman.



The in-house design team prides itself on possessing a thorough understanding of composition, form and fit. They know that clothes serve a purpose and must be functional, but also that how a garment makes the wearer feel is pivotal: how the body moves in clothes and how they feel to the touch.
Applying couture-inspired design techniques, the design team’s attention to detail is second to none, resulting in luxury, finely crafted pieces that showcase these artisan skills. Effortless, timeless, investment pieces to treasure; throwaway fashion this is not.



“Minimalist, Scandinavian-inspired interiors.”

Tour The Studio


Award-winning Lavish Alice boasts an iconic and aspirational coterie of premium celebrities and fashion bloggers who organically champion the brand, often wearing Lavish Alice pieces to sit front row at international fashion weeks.